Pete McCarthy is an audience-centric, data-informed technical and creative marketer focused on books and media. Throughout his 25 years in publishing, Pete has held executive roles at Penguin and at Random House. He also co-founded and ran a boutique consultancy and an analytics start-up. The breadth of his experience includes sales, operations, technology, editorial, data analysis, people management, and strategic leadership.Pete leads Open Road’s marketing organization – a team whose comprehensive understanding of direct-to-consumer marketing, analytics, technology, and content achieves consistent growth in book sales.